Mahesh babu really defies logic. The actor on the one hand rejects offers and money making opportunities left right and center. But then he endorses brand with are not really high flying. One cannot figure-out what logic he chooses to endorse brands. He is endorsing a reseller of mobiles in Univercel and now he is endorsing Amrutanjan.

Now we all know Amrutanjan is not some Unilever or Procter and Gamble brand. It is a run-of-the-mill brand, why endorse such a brand when there are a dozen bigger companies willing to sign on the dotted line for Mahesh. Really this hero is weird, but all like him. Including us at CM.